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These top-tier options are attracting buyers, too: more people buy the £69.99 wagon of Smurfberries in Capcom's Smurfs' Village than buy the £20.99 barrel option, for example.
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23 of the 50 free-to-play games have a £69.99 item listed as one of their 10 most popular in-app purchases in their App Store listings.
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Some considerable sums are being spent within the freemium games on the chart, however. These figures may be skewed by EA Mobile's decision to drop a swathe of its catalogue to £0.69 for the launch of Apple's iPhone 4S: eight of its 10 games in the 100 Top Grossing chart are on sale for that price. Six titles cost £1.49-£1.99, 11 cost £2.99, one costs £3.99 and just one has an initial download price of more than £4: Sega's £6.99 Football Manager Handheld. The Guardian's analysis of the chart - carried out in the afternoon of 17 October for a snapshot of trends in Apple's rankings – reveals that 30 of the 50 paid games cost £0.69, although 14 of those use IAP as a top-up.
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